The movie posters I chose were Mean Girls and Saw II. Mean Girls target audience are girls who are in their late teens as it depicts life as a high school student with more mature humor. The poster includes a lot of different shades of pink and even features all girls on the cover. All the “mean girls” are considered girly-girls as suggested by the poster with all of them wearing skirts, high-heels, and make-up. The leader of the pack, Regina George, is the ultimate mean girl with the intimidating look on her face and with the fact she is in front of the other two. Cady Herron is the helpless new girl as seen by the distance between the two groups and by the worried look on her face.
Saw II is for an 18-24 years old male crowd. It is for an audience that does not mind being scared. The fonts, doll face, red/blood color, and fingers all suggest this movie will not be a happy one. The background is black with the creepy doll face glowing. Even the subtitle has the word blood in it. All of these visual cues turn this movie poster into a scary one. 
I really like the transformation here. The change of colors really makes a big difference. The original poster is so plain and boring, and you're able to add just the right amount of objects to make it interesting, and yet not overwhelming.
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